Linkedin has indeed become paid
Dec 24, 2023 9:42:41 GMT 1
Post by account_disabled on Dec 24, 2023 9:42:41 GMT 1
LinkedIn has indeed become profitable. I read a few days ago that LinkedIn was not paying or that the acquisition by Microsoft had not changed anything fundamental. I don't believe it for a moment. LinkedIn's strategy, as I perceive it and as I have often described it on my blog in conferences, was as follows: offer a professional platform that is essentially free and which succeeds in convincing executives, managers or entrepreneurs through its use value. Objective: to encourage as many people as possible to test the product for free.
Once this use value has been created: new contacts, new opportunities, resumption Email Data of contacts, recruitment, new employment, discovery of prospects, new clients, financing… LinkedIn is gradually tightening the grip to evolve towards a paid model. Now that you know that the tool is useful (or that you think it will be) more and more of you will be willing to pay to use it. Let me be clear: LinkedIn remains accessible for free. But, if you really want to take advantage of it in a job search, to recruit or to develop your business, it becomes difficult to do so without paying.
LinkedIn has taken successive steps forward by reducing the number of free features and transferring free features to paid subscriptions. The acquisition by Microsoft did not change anything, except that it was clear from the press release of the announcement that monetization was one of the 3 objectives. One of my US colleagues has just published a study on the percentage of paid subscriptions before and after recent changes to the interface: Not only that, we go from 12.1% to 18.1%, which is an increase of 6 points and therefore 50%. But we must also take into account that the number of LinkedIn subscribers increases by an average of 172,800 people per day. The increase is even greater: it is a higher rate over a larger group.
Once this use value has been created: new contacts, new opportunities, resumption Email Data of contacts, recruitment, new employment, discovery of prospects, new clients, financing… LinkedIn is gradually tightening the grip to evolve towards a paid model. Now that you know that the tool is useful (or that you think it will be) more and more of you will be willing to pay to use it. Let me be clear: LinkedIn remains accessible for free. But, if you really want to take advantage of it in a job search, to recruit or to develop your business, it becomes difficult to do so without paying.
LinkedIn has taken successive steps forward by reducing the number of free features and transferring free features to paid subscriptions. The acquisition by Microsoft did not change anything, except that it was clear from the press release of the announcement that monetization was one of the 3 objectives. One of my US colleagues has just published a study on the percentage of paid subscriptions before and after recent changes to the interface: Not only that, we go from 12.1% to 18.1%, which is an increase of 6 points and therefore 50%. But we must also take into account that the number of LinkedIn subscribers increases by an average of 172,800 people per day. The increase is even greater: it is a higher rate over a larger group.