likely to make a purchase
Feb 17, 2024 10:21:17 GMT 1
Post by account_disabled on Feb 17, 2024 10:21:17 GMT 1
But when he argued for stricter courts, he was incredibly effective. While these results might not exactly be earth shattering, they definitely demonstrate that it’s easy for anybody to be perceived as credible as long as they are arguing against their own apparent self-interest. What does this have to do with testimonials? Well, while reviews and testimonials aren’t quite the same thing, research has shown that people who see a wider range of positive and negative reviews are more.
In our post on consumer reviews, we shared academic Buy TG Database research which demonstrated this to be true. Research by Reevo has also found that 68% of consumers trust reviews more when they see both good and bad scores. The shoppers who went out of their way to find more negative reviews were also 67% more likely to make a purchase. Clearly, it would seem odd to post a testimonial in the middle of your landing page that outright told visitors not to buy your product.
In fact, it would be so odd that visitors would probably assume it was some kind of reverse-psychology trick. I’m not arguing for that. Instead, I’m asking for you to *test* landing pages with testimonials that qualify your statements. Include a testimonial that says something along the lines of: “This product isn’t for [so and so], it’s for [so and so].” Use a testimonial that will rule out the kinds of customers who won’t be satisfied with your product anyway. If you’ve been in business for a while, you already know that this kind of thing ultimately works in your best interest.
In our post on consumer reviews, we shared academic Buy TG Database research which demonstrated this to be true. Research by Reevo has also found that 68% of consumers trust reviews more when they see both good and bad scores. The shoppers who went out of their way to find more negative reviews were also 67% more likely to make a purchase. Clearly, it would seem odd to post a testimonial in the middle of your landing page that outright told visitors not to buy your product.
In fact, it would be so odd that visitors would probably assume it was some kind of reverse-psychology trick. I’m not arguing for that. Instead, I’m asking for you to *test* landing pages with testimonials that qualify your statements. Include a testimonial that says something along the lines of: “This product isn’t for [so and so], it’s for [so and so].” Use a testimonial that will rule out the kinds of customers who won’t be satisfied with your product anyway. If you’ve been in business for a while, you already know that this kind of thing ultimately works in your best interest.