Verizon brings out the power of communication in this emotio
Feb 20, 2024 8:16:46 GMT 1
Post by samueldavidd109 on Feb 20, 2024 8:16:46 GMT 1
Marketing directors do not overheat the CMO chair (basically due to lack of time). In the last year, the life expectancy of CMOs in corporate organizational charts was cut by one month. According to a recent study carried out in the United States by the consulting firm Spencer Stuart , the average time that a marketing director lasts in the position is just 43 months. In 2017 the average was 44 months. Spencer Stuart's report, which put the CMO position under the microscope in the 100 companies that invest the most in advertising on the other side of the pond, also puts another disturbing fact on the table: only 34 of the marketing directors evaluated in the context of the research are women .
In 2017 this figure was, however, even lower (28). Another fact is also a cause for concern: that only 9 of the marketing directors highlighted in Denmark Telegram Number Data the report are minorities (compared to 11 in 2017). In 2018, the business universe witnessed, on the other hand, a strong increase in the number of CMOs who were taking on this position for the first time (89% compared to 57% in 2017). The CMO, a position that does not agree with women and minorities Additionally, 13 CMOs were protagonists of promotions carried out internally . In 2017, only 10 marketing directors received internal promotions. The CMO position is increasingly at the mercy of changes and assumes, not in vain, more and more responsibilities (when it comes to giving wings to billing, customer experience and personalization).
This could be the reason why marketing directors, constantly prodded by challenges from all sides, are lasting less and less time in the position. CEOs , whose average life expectancy in office is 88.4 months, and finance directors, who manage to last an average of 63 months in their position, have much more opportunities to remain slumped in their respective chairs .Communication is the most effective and inherent tool of understanding for human beings and, however, there are many occasions in which we fail to use it. To encourage users to turn communication into an element of unity, Verizon has launched a campaign in which it shows real cases of families who have resolved their differences thanks to it. The action, created together with PFLAG , an association that helps families and the LGBTQ community, shows that a bad first call does not have to be the last in a campaign full of second chances and family love.
In 2017 this figure was, however, even lower (28). Another fact is also a cause for concern: that only 9 of the marketing directors highlighted in Denmark Telegram Number Data the report are minorities (compared to 11 in 2017). In 2018, the business universe witnessed, on the other hand, a strong increase in the number of CMOs who were taking on this position for the first time (89% compared to 57% in 2017). The CMO, a position that does not agree with women and minorities Additionally, 13 CMOs were protagonists of promotions carried out internally . In 2017, only 10 marketing directors received internal promotions. The CMO position is increasingly at the mercy of changes and assumes, not in vain, more and more responsibilities (when it comes to giving wings to billing, customer experience and personalization).
This could be the reason why marketing directors, constantly prodded by challenges from all sides, are lasting less and less time in the position. CEOs , whose average life expectancy in office is 88.4 months, and finance directors, who manage to last an average of 63 months in their position, have much more opportunities to remain slumped in their respective chairs .Communication is the most effective and inherent tool of understanding for human beings and, however, there are many occasions in which we fail to use it. To encourage users to turn communication into an element of unity, Verizon has launched a campaign in which it shows real cases of families who have resolved their differences thanks to it. The action, created together with PFLAG , an association that helps families and the LGBTQ community, shows that a bad first call does not have to be the last in a campaign full of second chances and family love.