What if it was the brand itself that advised
Feb 27, 2024 7:22:02 GMT 1
Post by sakibkhan50 on Feb 27, 2024 7:22:02 GMT 1
This is what Diesel did with its “Go with the fake” campaign . We are in New York, on a street known for having shops selling used or counterfeit clothes. It is precisely here that the brand opens its fake pop-up shop, called "Deisel". With the aim of making those who buy clothes only for the brand value reflect, the campaign video demonstrates that many lucky customers have purchased unique pieces (even if their intent was to take home "fake" clothes). Therefore, something exclusive was born from an outside the box idea. Diesel “Deisel” campaign The disruptive Customer Experience The experience along the consumer journey can also take on new forms, leaving the more conventional strategies behind.
Many brands are increasingly leveraging videos - which almost always go viral - of social experiments involving "real" people; these, in fact, work because they are not previously prepared situations and create a sense of empathy in the spectators who empathize more easily. Some “social experiments” have been so far-sighted that they have been called “disruptive.” The distributor of happiness signed by Coca-Cola If we think of Coca-Cola , one of the first associations that comes to mind is certainly Ecuador Mobile Number List that of " happiness ": thanks to the numerous slogans, Santa Claus and various iconic campaigns, Coca-Cola is, in the collective imagination, synonymous with joy and altruism. Coca-Cola's happiness can strike anywhere : the "The happiness cashier" campaign involved the installation of a special vending machine that gave people the opportunity to withdraw 100 euros, only if they shared the money with other less fortunate people. The reaction of passersby was filmed and generated a very moving video. We don't talk about the product , we don't even see it.
It is an experience out of the ordinary , based on the value of sharing which we consumers know well to be a founding part of Coca-Cola. Coca-Cola “Cashier of Happiness” Another social experiment that has caused a lot of talk is that of Dove Beauty . The “You are more beautiful than you think” campaign has become an example of delicate but disruptive marketing. In a society increasingly aware of the weight of aesthetic standards, the brand has managed to demonstrate that women really have a distorted perception of their physical appearance. And he didn't do it with traditional communication strategies, but brought "normal" women onto the scene. United by a universal problem, they have become a source of inspiration for many other people. Dove Beauty “You're more beautiful than you think” Disruptive Social Media Management
Many brands are increasingly leveraging videos - which almost always go viral - of social experiments involving "real" people; these, in fact, work because they are not previously prepared situations and create a sense of empathy in the spectators who empathize more easily. Some “social experiments” have been so far-sighted that they have been called “disruptive.” The distributor of happiness signed by Coca-Cola If we think of Coca-Cola , one of the first associations that comes to mind is certainly Ecuador Mobile Number List that of " happiness ": thanks to the numerous slogans, Santa Claus and various iconic campaigns, Coca-Cola is, in the collective imagination, synonymous with joy and altruism. Coca-Cola's happiness can strike anywhere : the "The happiness cashier" campaign involved the installation of a special vending machine that gave people the opportunity to withdraw 100 euros, only if they shared the money with other less fortunate people. The reaction of passersby was filmed and generated a very moving video. We don't talk about the product , we don't even see it.
It is an experience out of the ordinary , based on the value of sharing which we consumers know well to be a founding part of Coca-Cola. Coca-Cola “Cashier of Happiness” Another social experiment that has caused a lot of talk is that of Dove Beauty . The “You are more beautiful than you think” campaign has become an example of delicate but disruptive marketing. In a society increasingly aware of the weight of aesthetic standards, the brand has managed to demonstrate that women really have a distorted perception of their physical appearance. And he didn't do it with traditional communication strategies, but brought "normal" women onto the scene. United by a universal problem, they have become a source of inspiration for many other people. Dove Beauty “You're more beautiful than you think” Disruptive Social Media Management