Moreover, "people" are not that violent
May 19, 2024 12:02:57 GMT 1
Post by monirul44 on May 19, 2024 12:02:57 GMT 1
Because "planting grass" accommodates more communication angles and more product values, it can meet more diverse user needs and integrate more diverse brand minds. Today's best-selling product may bring temporary traffic sales to the company, but if you want to achieve longer-term healthy brand development, you need to move from best-selling to long-term sales. In the longer product/enterprise life cycle, more sales will be achieved. Stably provide users with brand/product value - "Zongcao" breaks through the wall from best-selling to long-term sales. As for how to "plant grass"? Where to “plant grass”.
For a brand, there Guadeloupe Email List are two most important things: “First, look atFind out where the user is. "Only when there are key users of the brand on the platform can the brand be "planted" to produce value; "Second, it depends on the platform users' acceptance of content diversity." Only users who are willing to accept diverse brand content can further tap into the potential of the brand. The valuable user voices feed back into product design. That’s why BeBeBus chose Xiaohongshu to grow its business. What it values is where the “people” are and what “people” care about. The "people" in Xiaohongshu are more like "human beings". The content of trolls and mindless users generally does not exist. Everyone is talking about their real experience.. In a beautiful and real atmosphere, it is difficult for people to quarrel.language", using the language of Xiaohongshu to express their differentiated value, amplify the beauty of the brand, or learn effective experience in improving products.
The value of "people" is magnified here. 2. The 15° angle of Xiaohongshu’s commercialization When creating content on Xiaohongshu, there is a “15° angle” theory—that is, content and opinions come from life, but are slightly ahead of it. This is the content quality native to the Xiaohongshu community, and it has also become the best entry point for brands to understand Xiaohongshu, (This is also the reason why in traditional industries, most successful business owners are sales staff and rarely are product managers.) The bottom-level ability that product managers need to possess is-product thinking.
For a brand, there Guadeloupe Email List are two most important things: “First, look atFind out where the user is. "Only when there are key users of the brand on the platform can the brand be "planted" to produce value; "Second, it depends on the platform users' acceptance of content diversity." Only users who are willing to accept diverse brand content can further tap into the potential of the brand. The valuable user voices feed back into product design. That’s why BeBeBus chose Xiaohongshu to grow its business. What it values is where the “people” are and what “people” care about. The "people" in Xiaohongshu are more like "human beings". The content of trolls and mindless users generally does not exist. Everyone is talking about their real experience.. In a beautiful and real atmosphere, it is difficult for people to quarrel.language", using the language of Xiaohongshu to express their differentiated value, amplify the beauty of the brand, or learn effective experience in improving products.
The value of "people" is magnified here. 2. The 15° angle of Xiaohongshu’s commercialization When creating content on Xiaohongshu, there is a “15° angle” theory—that is, content and opinions come from life, but are slightly ahead of it. This is the content quality native to the Xiaohongshu community, and it has also become the best entry point for brands to understand Xiaohongshu, (This is also the reason why in traditional industries, most successful business owners are sales staff and rarely are product managers.) The bottom-level ability that product managers need to possess is-product thinking.